UX metrics

Measure NPS, CSAT and UEQ directly in your product.

Three standard instruments with their original scales: NPS from 0 to 10, CSAT from 1 to 5, UEQ with 26 or 8 items. You deliver them as a modal or inline embed and see scores, distributions and comments in the dashboard.

No extra code: NPS, CSAT and UEQ all run on your single uxspire tag.

Standardised scales Real-time dashboards GDPR-compliant

All measurements in one project.

The overview shows status, current score and a tabular trend across 7 days, 4 weeks, this year and the full period.

All measurements in the same project

Active, prepared and paused measurements stay visible in the same workspace. Product, UX and service work from the same numbers.

Date filter in the detail view

In the detail view of a measurement you filter by 7 days, 30 days, 90 days or the full period.

From the score to the comment

From the score you click into the response group and from there into the individual comments. More segmentations are being added.

NPS, CSAT and UEQ in a single view
30 days · 12 active studies · 2 drafts
Active
NPS
+34
+5 vs. previous period
CSAT
4,1
+0,2 vs. previous period
UEQ
1,2
+0,1 vs. previous period
Trend by time frame
W1 W2 W3 W4 W5 W6 W7 W8
Distributions
Promoters 52%
Top-2-box CSAT 74%
UEQ Attractiveness 1,4
Order checkout, mobile: “The flow is much clearer now, only Apple Pay is still missing.” CSAT · Smartphone · 2 hrs ago
Help center: “I’d recommend this section because I reach a solution faster.” NPS · Desktop · today

Home-made questionnaires cannot be compared.

If the question or the scale changes between two measurements, the comparison is void. Standard instruments have fixed questions, fixed scales and a fixed calculation.

Without standardised metrics
Every team reinvents satisfaction measurement from scratch.
Reference values, market standards and over-time comparisons are missing.
Even small changes to a question or scale distort comparability.
Manual calculation and aggregation tie up research and analyst time.
Part of every discussion goes into questions about method.
With uxspire UX metrics
Put NPS, CSAT or UEQ into production in minutes.
Calculation and interpretation are built into the product.
Standardised scales keep results comparable across releases, teams and recurring measurements.
Scores and trends are calculated automatically.
Scores that are still comparable next quarter.

Three standard instruments

NPS, CSAT and UEQ have been in use for years and are built the same way everywhere. You adopt them with their original scale and the usual calculation, without designing them yourself.

NPS survey
How likely are you to recommend us to a friend or colleague?
Very unlikely Very likely
Net Promoter Score (NPS)
A single question from 0 to 10. The NPS is the share of promoters (9 to 10) minus the share of detractors (0 to 6), on a scale from -100 to +100.
Question format
0-10 rating
Typical duration
< 30 seconds
Ideal for
Loyalty & growth
CSAT survey
How satisfied are you with your experience today?
Customer Satisfaction (CSAT)
A rating from 1 to 5, as a number or an emoji. It measures satisfaction with one specific experience, for example after checkout.
Question format
1-5 scale or emoji
Typical duration
< 20 seconds
Ideal for
Transactional feedback
UEQ survey
obstructive supportive
complicated easy
User Experience Questionnaire
UEQ with 26 items or UEQ-S with 8 items, both as opposing word pairs. The result ranges from -3 to +3 and is split into pragmatic and hedonic quality.
Question format
26 or 8 items · 1-7 scales
Typical duration
3-5 minutes
Ideal for
UX benchmarking

Detailed analysis with trend tracking.

Each method has its own dashboard: the trend over time, the distribution of response groups, and the comments with date, device type and score group.

Dashboard
Last 30 days · 847 responses
Active
NPS score
+34
Promoters
52%
Responses
847
NPS, response groups & response volume
NPS / share
Responses
16. Feb 23. Feb 2. Mrz 9. Mrz 16. Mrz 23. Mrz 20. Apr
Trend analysis
Filter by time period and device type, and for NPS and CSAT by response group as well. Across the timeline you can also compare several methods side by side and see how a release or a feature change affected the scores.
Comment analysis
Topic clouds and comment streams connect open responses with date, device type and metric group, from detractors to promoters.
Response groups & segments
Compare NPS groups, CSAT ratings and device types. More segments are being added.

Extensive settings per measurement.

Placement, design, language, release status and data protection are set individually for each measurement.

Precise placement
URL patterns, CSS selectors, inline positions and frequency limits decide where and how often a measurement appears.
Extensively configurable
Widget texts, scale labels and the thank-you page can be adjusted. The design of each method is fully customisable and can be aligned with your company's corporate design.
Privacy first
Data-minimal collection, roles per workspace and raw data as a CSV export.
Modal or embedded
Deliver the measurement as an overlay, or embed it into a page area using a CSS selector.
Multilingual instruments
NPS, CSAT and UEQ are available in German and English. Copy, scale labels and interface elements stay consistent per market.
Status workflows
Draft, active and inactive. When you pause, the configuration and the answers collected so far are kept.

Common questions

What is the Net Promoter Score (NPS)?

NPS measures willingness to recommend with a single question from 0 to 10. Promoters (9 to 10) minus detractors (0 to 6) give the NPS on a scale from -100 to +100.

What is the Customer Satisfaction Score (CSAT)?

CSAT measures satisfaction with a specific experience, usually on a short scale from 1 to 5. The score is the share of satisfied responses as a percentage.

What is the User Experience Questionnaire (UEQ)?

The UEQ captures the perceived product experience across opposing word pairs, for example “obstructive” versus “supportive”, and condenses them into standardised UX dimensions.

What are UX metrics?

UX metrics are proven instruments for measuring product quality from the user's perspective: NPS, CSAT, UEQ and UEQ-S. They are embedded directly into the product as a modal or inline embed and support German and English.

How are the results analysed?

The results view shows response trends for 7, 30 and 90 days or the full period, filterable by revision and delivery type, including per-question analyses, free-text answers and word clouds. All responses can be exported as CSV.

Create your first measurement.

Three standard instruments, one view. As a modal or inline embed, in German and English, with CSV export.


NPS CSAT UEQ Standard scales GDPR-compliant